Kinsta Vs SiteGround - Who Deserves To Be The Best In 2020?

Well, I see this Kinsta vs SiteGround fight as a young upstart (Kinsta) facing competition from an established hosting company (SiteGround). To be honest, this isn’t a face-off since SiteGround and Kinsta address the needs of different categories of customers.

SiteGround Vs Kinsta

Today’s webmaster has a choice of two great web hosting in the name of Kinsta and SiteGround. It’s a healthy choice to make as both the hostings are the benchmark for excellent performance and customer support.

Well, I see this Kinsta vs SiteGround fight as a young upstart (Kinsta) facing competition from an established hosting company (SiteGround). To be honest, this isn’t a face-off since SiteGround and Kinsta address the needs of different categories of customers.

In this post, I will help you choose one among these hosting based on your need and not based on which is better.

We currently use SiteGround for hosting this website and have a couple of other websites hosted with Kinsta. Also check out our other comparisons such as SiteGround Vs Bluehost and HostGator Vs GoDaddy.

SiteGround ownership info
– SiteGround
Kinsta test account proof
– Kinsta test account

Here are the details of our hosting account with both Kinsta and SiteGround.

SiteGround was started in 2004, their growth was tremendous in the last few years. Their high emphasis on customer support and performance has helped them increase their customer base from hosting 5,00,000 websites in 2015 to 2 million in 2019, a three-fold increase in a matter of 3 years.

On the other hand, Kinsta is relatively a new company that started in 2013. They were initially targeting only agencies and developers who were looking for next-level performance. However, in 2016, they shifted their entire infrastructure to Google Cloud Platform. This helped them to cut costs, improve performance and attracted small and new bloggers and website builders with attractive prices.

Kinsta is a managed WordPress hosting which starts at $30/mo. Whereas, SiteGround plans start at just $3.95/mo. To make it fairer, we will compare Kinsta’s starter plan with the highest plan of SiteGround which costs $9.95/mo.

Overview: Which Hosting Is Right For You?

We don’t really have one pure winner in this comparison. The winner depends on your requirements.

Kinsta offers better speed than SiteGround due to them utilizing the premium tier of Google Cloud Platform.

Also Read: SiteGround Review – How are they rated compared to other popular providers?

Kinsta Review – Comparing the fastest WordPress Hosting.

Does this mean SiteGround is slower?

Absolutely No, When you compare SiteGround with Hosting plans with a similar price to it such as Bluehost, HostGator or Dreamhost, it is 2x faster than all of them. Moreover, if you starting a blog for the first time or running an average blog, they are one of the most chosen web hostings. It’s unheard to grow from hosting 5,00,000 website to 2 million in three years without showing good performance. We will dig more into their speed and other features below.

If you have a budget of $30/mo or higher and in a lookout for a hosting that can help you decrease your load time by 300-400ms better than SiteGround. Then Kinsta is a better choice than SiteGround. It all depends on your requirements and budget at the end of the day.

How did we come to the above conclusion?

Below are all the tests that are done to reach the above conclusion. You will notice how both are neck to neck in each aspect of web hosting and proves they really are top-notch web hosting providers.


Speed – Kinsta is the fastest hosting available right now.

It’s difficult to overstate the importance of speed in web hosting. It’s the most important aspect of user experience. Besides that, speed has become a major ranking factor in Google over the years, a slow website will be killed in search engine results. If you are not fast, your competitors will be, taking away your potential customers.

There are so many factors determining the speed of a website and some of them are entirely dependent on your web hosting companies. The quality of software and hardware, caching solution, server setup, all play a crucial role in determining the speed of your hosting company. Therefore, we thought it’s very important to test out the speed of a hosting company while making the final decision.

As said earlier, both hosting companies are fast. SiteGround has its own unique method of making your website faster.

One of them is TCP 1.3 and OCSP Stapling method, which helps in increasing the speed of HTTPS validation by Certificate Authority.  This method is successful in somewhat eliminating that extra load time that is believed to be added while shifting from HTTP to HTTPS.

Another interesting thing about SiteGround is its QUIC technology. This technology helps websites to load faster in areas where internet speed connection is very low.

Kinsta is not far behind. As said earlier, Kinsta uses Premium Tier of Google Cloud Platform, which uses Google’s well-provisioned, low latency, highly reliable global network. This means you are using the same technology used by Youtube, Chrome, Google Maps, etc,.

Some notable companies that use Google Cloud Platform include Spotify, HSBC, Sony Music. Even Apple uses Google Cloud Platform for data storage for its iCloud services.

Another important thing that went in the favor of Kinsta during speed test is its 20 global data center location compared to just 5 with SiteGround.

How does 20 data centers increase your site speed?

For example, let’s say you have a website which sells perfumes in London, and all of your customers are from the UK. Your website is going to greatly benefit from placing your site on a server in UK, vs hosting it in the Australia or USA. Sometimes there can be an average difference of 2S in load time. This is due to the distance your site data has to travel to reach your visitor’s browser. Lesser the distance, the faster it loads.

Kinsta has 20 Global data center locations ready to serve your website from wherever you want.

Kinsta Data center locations

We did a couple of tests to determine their speed.

In the first test, we will use a tool called UPTREDNS and test the speed of the 2 identical webpages hosted under Kinsta and SiteGround. To make the test fairer, we used the same exact theme, content and testing location for testing both these web pages.

SiteGround speed evaluation
– SiteGround speed evaluation
Kinsta speed evaluation
-Kinsta speed test result

As you can see above, the test website with Kinsta loaded faster than SiteGround by 0.3S.  Both these hostings surprised us with their speed. While Kinsta’s speed of less than a second is the best speed you can get with anyone, SiteGround speed was also good considering they fall in shared hosting category with the pricing of just $9.95/.mo

After being amazed by Kinsta’s performance, we decided to switch our host from SiteGround to Kinsta. We monitored the speed before and after switching.Speed after switching from SiteGround to Kinsta

As you can see, there was a drop in load time by 1s after making the move.

In the second test, we decided to test the load capacity of both SiteGround and Kinsta servers under heavy stress. That means, we sent around 5000 visitors to Kinsta and SiteGround in one minute and tested their speed. This is a great way to test how these web hostings will respond to tons of visitors coming to your site at the same time.

SiteGround server load test
– SiteGround server load test
Kinsta server load test
– Kinsta server load test

As can be seen, Kinsta was 2x faster than SiteGround in handling multiple visitors at the same time. After all, for just $9.95/mo, I didn’t expect SiteGround to be better in this test as their shared hosting is not really known for handling so many visitors at the same time. Whereas Kinsta’s servers are specifically designed for autoscaling, which is why they are so fast and consistent at handling such high visitors in just one minute.

Also, we did a test for 10000 visits in a minute for both these hosting. Kinsta recorded similar speed, whereas SiteGround started giving so many errors, so we thought it best to compare them using 5000 visits in a minute.

Winner:- Kinsta all the way.

Kinsta Vs SiteGround – Uptime Test

Uptime is a fundamental part of the user experience. If your website is unavailable, you lose revenue, trust, and eventually, your site’s search engine ranking.

Both Kinsta and SiteGround guarantees that your website will be up 99.99% of the time. We have tested this and found that in the majority of months, they are up 100% of the time.

SiteGround takes uptime very seriously. In fact, they compensate you with free hosting if your website falls below the guaranteed network uptime of 99.99%.

Kinsta, on the other hand, uses the most reliable servers in the world. Have you ever seen Youtube, Gmail or Google Maps being unavailable? I guess your answer is no, that means your website will hardly be down as Kinsta uses the same infrastructure used by Google for hosting its popular businesses.

We are tracking uptime of around 150 websites of different web hosting companies from the last 3 years using Host-tracker. Here are the results for the uptime of Kinsta and SiteGround. Uptime data on Kinsta is limited to just the last 30 days as Kinsta is a new addition to our list of the recommended host. We will update this graph once we get more data.

Kinsta Vs SiteGround Uptime

Support – SiteGround has the best support in the industry.

If things go wrong then it’s reassuring to know that Kinsta and SiteGround offers one of the best support in the industry. With SiteGround, the options are more compared to Kinsta. They offer Email, Chat, and Phone compared to Kinsta which just uses Email and Chat.

Kinsta’s support is very fast. They have a medium first response time of 1m 35s and Median time to close of 48m. According to Intercom, 97% of all Kinsta’s live chats/tickets are closed with the client happy and satisfied. Its great numbers as from my experience, I have encountered so many hostings which take around 30 minutes just for an initial response. In addition to offering support in English, they also offer support in Spanish, German, French and Dutch language.

Kinsta Support median first response and close time
– Kinsta Support 

On the other hand, SiteGround’s initial response time is under a minute, usually 5-10 seconds. They are known for offering the best support in the industry. The entire support team is based in their home office in Bulgaria with exceptional knowledge about the values of SiteGround and web technology in general.

Here’s how fast SiteGround Live chat respond.


Winner: SiteGround slightly wins this test based on response time and more channels.

Price, Plans, and Features

There is no denying that Kinsta is expensive. if you all want is a simple web hosting that will be reliable, offers good speed and so many features, then SiteGround is the best option.

But if you want a hosting that is built to the highest standard, with top-level software and hardware, and offers speed that is as fast as it can get, then Kinsta is the best host available in the market right now.

Here’ s a breakdown of the price, plans, and features of both these web hosting companies.

Plan NameSiteGround StartUPGrowBigGoGeekKinsta StarterProBusiness
Visitors Allowed/mo10,00025,000100,00020,00040,000100,000
Disk Space10 GB20 GB30GB10GB20GB30GB
Number of Websites Allowed1UnlimitedUnlimited125
Data TransferUnlimitedUnlimitedUnlimitedUnlimitedUnlimitedUnlimited
Sub DomainsUnlimitedUnlimitedUnlimited25UnlimitedUnlimited
Parked DomainsUnlimitedUnlimitedUnlimited5UnlimitedUnlimited
Free Domain NameNoNoNoNoNoNo
30-Day Money-Back GuaranteeYesYesYesYesYesYes
Email AccountsUnlimitedUnlimitedUnlimitedNoNoNo
Server LocationLondon, Chicago and SingaporeLondon, Chicago and SingaporeLondon, Chicago and Singapore22 Locations22 Locations22 Locations
Free CDNYesYesYesYes(Premium)Yes(Premium)Yes(Premium)
Free Site BackupEverydayEverydayEverydayEverydayEverydayEveryday
Backup On DemandNoYesYesYesYesYes
Operating SystemLinuxLinuxLinuxLinuxLinuxLinux
Free Site TransferNoYesYesYesYesYes
In-Built Caching SystemLevel 1 Static CacheLevel 2 Dynamic CachingLevel 3 Database Query CachingKinsta CachingKinsta CachingKinsta Caching
SFTP And SSHYesYesYesYesYesYes
24/7 SupportYesYesYesYesYesYes
Support ChannelLive Chat/ Phone and EmailLive Chat/ Phone and EmailLive Chat/ Phone and EmailLive ChatLive ChatLive Chat
Priority SupportNoYesYesYesYesYes
Check Latest SiteGround PriceCheck Latest SiteGround PriceCheck Latest SiteGround PriceCheck Kinsta PriceCheck Kinsta PriceCheck Kinsta Price

As you can see from the above table, Siteground offers so much extra when it comes to storage, bandwidth, the number of visitors for an affordable price compared to Kinsta. That’s why they are such a popular hosting in the last 2-3 years.

While SiteGround offers more storage than Kinsta, you should know that Kinsta excludes the staging environment from the total disk calculation.

Here’s is some major differences between SiteGround and Kinsta.

#Kinsta server setup offers better security, speed, and customization than SiteGround.

Kinsta uses Linux containers on top of Google Cloud Platform which enables to completely isolate not just each account, but each website in an account. In the case of SiteGround, their Unique Account Isolation separates one account from the other accounts, but not websites within the same account.

Why is it important to have a separate container for each website? 

  • It helps in better speed and security.
  • Each website can be customized according to its need as each container has its own software resources which can be tweaked to match your need. For example, if you have two websites in an account. The majority of visitors for the first website is from the USA, and the majority of visitors for the second website is from the UK. in such cases, to increase speed and decrease latency, you can place one website in one of the servers in the USA and the other in the UK. That’s not possible with SiteGround, as their entire account is stored in one server at one location.

#Kinsta offers Auto scaling of resource whereas SiteGround offers manual scaling.

Kinsta’s auto-scaling technology helps in handling sudden surges in traffic and load. Their hosting is configured in such a way that their virtual machines will automatically scale server resources up or down as needed based on the demand of the site.

On the other hand, SiteGround shared hosting plans offer no such scaling of resources. Your account may be suspended for over usage and will need to contact support and ask them to change you to a higher plan to meet the new demands of your site. However, if you go with SiteGround Cloud plans, which starts at $80/mo, they offer autoscaling of resources similar to what Kinsta has to offer.

#Kinsta offers Free premium CDN called Key CDN whereas SiteGround offers Cloudflare CDN.

Kinsta offers premium CDN from Key CDN which has 34 PoPs around the world. It largely helps in increasing your site speed.

On the other hand, SiteGround offers a basic version of Cloudflare CDN. This basic version is offered for free by most hosting companies nowadays.

CDN’s main purpose is to serve a fast website to traffic coming from all over the world. They do so this by actually storing your website’s static files on many servers around the world. This way, when someone visits your website from a different location than your hosting server, CDN will serve your website file from the nearest server to your visitor’s location, rather than from your hosting server.

As you can see below, the utilization of premium KEY CDN by Kinsta can be largely seen in their worldwide speed which is much better than SiteGround.

LocationSiteGround Load timeKinsta Load time
Los Angeles0.2S0.4S

#SiteGround support File Manager and SFTP for managing your website files, while Kinsta lacks File Manager.

#SiteGround offers Automatic Cloud Backup for the last 30 days compared to the last 14 days with Kinsta.

#SiteGround offers email hosting, while Kinsta doesn’t.

SiteGround offers to host free email Email accounts using email clients such as Horde, RoundCube, and SquirrelMail. Their highest plan offers a mailbox size of 6GB.

On the other hand, Kinsta doesn’t offer email as a part of their hosting plans. You will have to host your email separately.

SiteGround and Kinsta offer a very fast, stylish and beginner-friendly user interface.

SiteGround and Kinsta have a very user-friendly interface. Their interface is relatively new compared to other hostings. In fact, SiteGround shifted from cPanel to its new Site Tool interface in August 2019.

Kinsta completely revamped their hosting infrastructure in 2106, this includes bringing a new advanced interface.

The beauty of this new interface by both companies is every aspect of your hosting can be controlled from just one place and that too with few clicks. For example, you can create FTP users, MySQL databases and more in seconds from the dashboard.

Here’s a snapshot of how both Interfaces look in real.

SiteGround Site Tools user interface
– SiteGround Interface
– Kinsta Interface

Our Final Recommendation on SiteGround and Kinsta.

SiteGround and Kinsta offer some clear-cut differences, which of these are the most important is something that each person has to decide based on their website requirement.

As a result of price and some exciting feature, SiteGround tend to be the winner overall, while Kinsta remains the choice for the more elite websites, who are ready to spend that extra $15-$20/mo purely for the extra speed and security. We would recommend Kinsta if you have the budget to meet those high prices.

Kinsta claims that their customer never leaves them once they sign up and has a churn rate of 5%. Even if they leave, they come back after noticing the change in performance. Load Time with Kinsta Vs Without Kinsta

Choose SiteGround:-

  • If you are a new blogger or starting the website for the first time.
  • If you have a tight budget.
  • Prefer other CMS than WordPress.(SiteGround offers WordPress too)
  • Want more storage.
  • Prefer Phone support.
  • Prefer editing files using File Manager.
  • If you want free email hosting.

Choose Kinsta:-

  • If you are looking to decrease the load time by 300-400ms as a result of the Google Cloud Platform.
  • If you have no issue with the budget.
  • If your primary concern is the speed of the website.
  • Requires auto-scaling of resource as a result of a sudden increase in traffic and load.
  • If you want more choice with choosing data centers.

Host with SiteGround   Host with Kinsta

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